Sustainable Cup Challenge

Can you design and develop a sustainable to-go cup system?

The goal of this Challenge is for the selected Fellows to create an innovative and sustainable to-go cup, as well as a related infrastructure and campaign. To help with answering to the Sustainable Cup Challenge, Fellows will learn from leading experts about a variety of topics including the environmental impact of materials and packaging, recycling systems, as well as branding and campaigning.
Fellows will conduct research to identify and understand their target groups and stakeholders, and into available best-practices regarding packaging materials and design. Based on these learning experiences, the Fellows will brainstorm, identify, and test their ideas for a sustainable to-go cup system for New York City. Focus will lie on finding a viable business solution that is innovative and has real impact on the city.
By answering to the Challenge, Fellows will have learned hands-on how to turn an idea into action during the ten-week Incubation Phase. This process is supported by participation in Challenge Lab, a course which offers knowledge, skills, and tools necessary to successfully solve the Challenge.
While solving the Challenge, all Fellows work on turning their own venture idea into a viable social venture plan that is ready for implementation during the following ten-month Implementation Phase.
The Challenge is given by the DO School in collaboration with New York City`s Office of Long Term Planning and Sustainability.
Content supporters are American Friends of Bucerius and PLASTICITY.
The Challenge is made possible by Newman`s Own Foundation and the Dekeyser&Friends Foundation.

Applications for the Sustainable Cup Challenge are now closed.

Challenger

The DO School

Start Date

02/2014

End Date

02/2015

Description

Develop and present a sustainable to-go cup, as well as a related infrastructure and campaign, for New York City.

Challenge Relevancy

Every day in New York City, millions of plastic and paper drink cups are used and thrown away - posing a serious problem to the environment and waste management alike.

Supporter